Danaher Careers: Videojet – Digital Marketing Specialist

Position: Digital Marketing Specialist

Organization: Videojet

Category: Marketing & Communications

Job Summary

The role will lead Videojet’s paid and organic search marketing efforts for Africa and will be based in Kenya. Through in-depth analytics and working with cross-functional teams and external resources, you will develop and execute programs to increase inbound traffic and leads from the web. The Digital Marketing Specialist will bring new ideas to the table whilst pushing the boundaries of existing practices by demonstrating a ‘continuous improvement’ mind-set to grow the business in the most cost effective way. Working with both the local and global marketing teams, you will be team orientated while remaining versatile, open-minded and be able to work autonomously when needed.

Key Responsibilities

  • Ensure the website content creates a first class customer experience, while supporting Videojet strategies and business priorities
  • Lead SEO (Search Engine Optimization) to increase organic search visibility and ranking.
  • Manage the development, implementation, monitoring, tracking and optimizing of PPC (Pay-Per-Click) campaigns such as Google AdWords. This includes identifying and tracking industry keywords and their popularity.
  • Build and maintain AdWords landing pages, building content and structure that drives Click Through Rate and leads
  • Drive impactful incremental revenue growth by generating high quality sales ready leads from new customers.
  • Work closely with the sales teams to identify market requirements and trends in order to continuously tailor content to the specific needs of our customers.
  • Create a social presence on social media including Twitter, Facebook etc.
  • Lead e-mail campaigns and execution of digital and related marketing campaigns.
  • Report & analyze on key performance indicators and find opportunities for improvement on a monthly basis.

Key Requirements

  • Excellent written and spoken English
  • Bachelor’s degree or equivalent
  • Shown success in handling metrics and data and working in a quantified commercial environment
  • Solid understanding of Search Engine Advertising/Search Engine Marketing including campaign creation and optimization
  • Essential skills include AdWords, Analytics, Google Search Console and Microsoft Excel
  • Experience with the following will be desirable: CRM Systems (Salesforce.com), SEO Optimization tools (Bright Edge, Conductor, SEM Rush, MOZ), Marketing Automation tools (Marketo), Analytics & Intelligence platforms

Danaher Offer

At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need hardworking people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and build value for customers and shareholders. Come join our winning team.

Equal Opportunity Employer

Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.

Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.

How to Apply

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